It was April 17, 1964.
Tom Lease was just 15. Not even old enough to drive.
His neighbor across the street took his two kids and Tom to look at the new Ford Mustang. In fact, Tom got to go on a test drive in the brand new red 1964 ½ Mustang on its introduction day.
Tom says, “We were in a rural Northern California town, Lincoln, CA and it was as though people were spellbound when they saw us drive down Main Street. We felt like movie stars.”
This is from one of the more than 569 stories posted on a social website for Ford Motor Company.
Another story starts out…”My 35+ Year Love Story with Ford” and continues with all the “firsts” that occurred with Ford cars…from first dates to first car purchased after getting married to first car he bought for his kids that “also saved his daughters life”.
These stories have one thing in common. The customers loyalty to Ford automobiles.
It’s not uncommon to see loyalty among automobile owners…
Like the guy who has three cars in the driveway, all Chevy…
The driver who will only buy BMW’s…
Or the neighbor who’s not only been driving the same brand of car for the past 40 years, but also has passed on this brand loyalty to his children.
Automobile companies understand that the single most expensive and painful thing to do is to get a new customer. And they understand the importance of creating loyalty in customers.
In fact, they even have an annual event focused on loyalty…The Polk Automotive Loyalty Awards…held every year for the past 16 years.
Incidentally, Ford took top honors this year including Overall Loyalty to Manufacturer; Overall Loyalty to Make; African-American Loyalty to Manufacturer; and Mid/Full-Size Pickup for its F-Series truck lineup, which has been honored in that category 14 out of the last 16 years.
The truth is though acquiring a new customer is the most expensive and painful thing in any business, not just the automobile industry.
And, it’s the barrier that keeps most people from getting rich.
Therefore, once you understand that your customers, clients, or patients are an asset that you want to hang onto, you will jump ahead in business.
So how do you create customer loyalty like what Ford has with its pick-up truck owners?
About 12 years ago I crystallized and pieced together my approach and put it into full use. This approach caused my prominence, income, independence and wealth to rise.
Today you can learn how to use the written word in your business just as I do, to create and keep customers for life in my GKIC program.
Check out our free gift worth $633.91 we have waiting for you to claim ….