As we enjoyed Super Bowl Sunday, I can’t help 
but think of what NFL football players can teach 
you about how to keep winning in business…

When a pro football coach and key players, like
quarterbacks or defensive corners are asked what 
quality is most important to success in the game, 
many say, “very short memories.”

When a quarterback throws an interception or a 
corner gets badly beat by a pass receiver, he has
to forget it, and gear up to perform on the very 
next play.  Actually, I would say he has to instantly
forgive and forget.  This is resiliency.

Ego can drive you to win.  Desire for achievement 
can drive you to win.  Occasionally even desperation
can drive you to win.

But resiliency is necessary to keep winning.

Ironically, ego can also prevent you from winning.  
Desire for achievement can even create frustration and
stress that interferes with success.  But resiliency 
always contributes to winning.

In many instances, a sales slump represents the decline of
resiliency.  When a salesperson or business gets into a slump, 
you’ll often observe avoidance of confrontation, 
procrastination and reduction in the quantity of activity.

The salesperson or owner finds it more difficult to bounce
back from refusal and frustration, so he or she avoids it.

Of course, logic says it’d be better to turn up the activity a 
notch or two, redouble efforts and play through the slump faster.

But that requires great resiliency.

Resiliency can be programmed into your self-image. 

You need to create an image of yourself as the kind of person 
who is immune to temporary disappointments or setbacks,
who can withstand occasional tough times with dignity and calm
confidence and bounce back quickly from adversity.

Think about some of the noticeably resilient people you 
know or know of from the news.

Donald Trump has exhibited great resiliency in his career. 
Before him, Conrad Hilton incredibly resilient and his 
autobiography, Be My Guest, is a study in resiliency.

The late Steve Jobs after he was forced to resign from Apple 
formed NeXT, a computer workstation designed for educators
which also failed.  Proving to be remarkably resilient,
his company was sold to Apple, where Jobs transformed the
company that let him go into the biggest consumer technology 
company in the world.

The late Dame Anita Rodderick started her cosmetics company, 
The Body Shop with two neighboring funeral parlors who opposed
her naming her company The Body Shop.  Showing resiliency,
she fought back by representing herself in the media as a 
businesswoman under constant attack.  So many people 
sympathized with her that the publicity helped her generate so 
much traffic that she opened 700 more stores.

Everybody has an experience of resiliency.  There are times in your
past when you have been resilient…

As a child, when you fell over trying to ride your bicycle,
did you get right back on?

In Little League, did you miss an easy fly ball, 
but play again the next day and stop a difficult line 
drive to win the game?

Were you ever told you lacked talent in a particular area, 
and then proved your critic wrong?

In your business, did you rebound from a very disappointing
experience, get beat out of an account by a competitor and secure
an even bigger account?

Recall every example of resiliency from your past and present
them all to your self-image at once.  Then tell yourself:

“Look, I’ve been pretty resilient throughout my life. 
 I clearly have the ability to bounce back quickly.  Now I’m going 
to strengthen and emphasize this characteristic. 
I’m the kind of person who takes a hit and bounces back up, stronger 
than ever.”

You can be like that Eveready bunny; you just keep 
going and going and going.  Or the old Timex watch slogan; it takes 
a licking and keeps on ticking.

Plug all those pictures into your self-image and re-program
yourself for resiliency.  When you do, you’ll not only
set yourself up to win, to continue winning time and time again.

Dedicated to Multiplying Your Income,

GKIC Insider’s Circle^TM
The PLACE for Prosperity WithOUT the Bull!

P.S.  If you want to meet some incredibly resilient 
people in person – and find out how they do it, I recommend 
you to join the GKIC Network.  Not only will you
find stories of resiliency among our speakers, but you’ll find
it among your peers sitting in the audience.

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