There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising.

That’s why direct selling is so dramatically successful as a method of marketing every imaginable product and service, and why direct selling is such a great business in which to be.  As a direct salesperson conversationally telling another person why you like a particular product, you are much more convincing advertisement than any TV commercial or magazine ad.

The tremendous persuasiveness of your personal endorsement of a product is what word-of-mouth advertising is all about.  Much to the chagrin of professional ad agencies, such word-of-mouth advertising cannot be purchased.  But you, as a direct salesperson, can put this special type of advertising power to work for your business.

Because you are fortunate to be on friendly, personal terms with your customers, you can enlist their aid in promoting your services.  You can actually turn your present customers into a personal advertising department.  All you need to do is master the right way to ask for their help. 

Develop Personal Relations 

If you learn how to properly ask for their help, your customers will enthusiastically go to work advertising your business.  This will help promote your services, lead you to scores of new services, and give you all the valuable benefits of word-of-mouth advertising.  There are two types:

1. The customer actually becomes an advertising agent and tells others about you and the service you provide.

1. The customer gives you referrals to people who may be good prospects and allows you to use their name as an endorsement.

Either type can be extremely valuable in multiplying your customer list.

Avoid Pressure 

The most important thing to remember is that this kind of help cannot be bought from your customers.  It must never seem like you are offering a bribe in exchange for a list of names.  As a rule, people will not “sell” their friends to you.  Offering an “inducement” also might raise doubts about the quality of your services.  If they are as good as you say they are, why should you bribe people for their recommendations? 

Remember two very important things about human nature: first, people usually enjoy telling others about products they try and like.  Second, people like to be appreciated.  One way they get appreciated is by being helpful to others.

In short, offer an incentive for help without appearing to be paying for it. 

Show Appreciation

In this way, you’re thanking the person, not bribing them.  They’ll be pleased, won’t feel guilty, and will be more willing the next time you ask.

The next time you call on that customer you should remember to again thank them for their help.  Report to them on the reactions of the prospects they suggested.  Let the person you know you did call on them, that Mrs. Jones did become a customer and purchased such and such, and that Mrs. Walters was interested but wished to purchase at a later date.

In many cases, after reporting these results, you can obtain a couple of additional prospects from them.

Prospects are the lifeblood of your business.  Your greatest asset in direct sales is your inventory of prospective new customers.  And there is no better way to maintain that inventory, converting prospects to customers, than by using the power of word-of-mouth advertising …with recommendations from your present, satisfied customers.  Put this power to work now and watch your profits and your list of customers multiply.

DAN S. KENNEDY is a serial, multi-millionaire entrepreneur; highly paid and sought after marketing and business strategist; advisor to countless first-generation, from-scratch multi-millionaire and 7-figure income entrepreneurs and professionals; and, in his personal practice, one of the very highest paid direct-response copywriters in America. As a speaker, he has delivered over 2,000 compensated presentations, appearing repeatedly on programs with the likes of Donald Trump, Gene Simmons (KISS), Debbi Fields (Mrs. Fields Cookies), and many other celebrity-entrepreneurs, for former U.S. Presidents and other world leaders, and other leading business speakers like Zig Ziglar, Brian Tracy and Tom Hopkins, often addressing audiences of 1,000 to 10,000 and up.  His popular books have been favorably recognized by Forbes, Business Week, Inc. and Entrepreneur Magazine. His NO B.S. MARKETING LETTER, one of the business newsletters published for Members of Glazer-Kennedy Insider’s Circle, is the largest paid subscription newsletter in its genre in the world.

Great communicators don’t just hear the words. They hear the meaning behind the words.

Hey

One of the things I like about Dan Kennedy is that he tells it like it is. He gets 
straight to the point with no BS hype…

And this week he really is cutting to the chase on how to make a better opportunity 
for yourself.

Below are 4 reasons why you should be checking out Dan’s Recession Made Renegade 
Millionaire Info this week.

Reason #1

Learn how much more wealth this economy can produce for you. Unlike a lot of the fear 
tactics surrounding the economy, Dan gives you a real solution so that instead of fearing 
this economic time, you can capitalize on it, act and make more money then you ever thought 
possible.

Reason #2

Discover a system tested and proven to work during recessions. There couldn’t be 
a better time to start or expand a business.  With 35 years of experience and a long 
list of businesses he’s helped start and expand during recessions, I can’t think of a 
more qualified person to show you how to take advantage of the current economic
conditions.

Imagine what you can uncover listening to Dan answer intimate questions about his 
personal experience with hundreds of first generation, from scratch, millionaire and 
multi-millionaires.

Reason #3

Make dramatic changes.  How much time do you want to give up to working at something 
you don’t really enjoy? Worrying about money and giving up to compromise.  Dan gives an 
in-depth explanation of how he organizes his work, communications and time allowing him 
to get more done in one hour than most people get done in a day.

Reason #4

The free content  alone is worth a fortune in terms of what it can mean for you.  In case
you haven’t tuned in yet, Dan has delivered four videos, each with valuable lessons you can 
use right now, no matter what business you are in. Dan also did a LIVE 4-hour interview where 
he spilled the beans. And Saturday there’s  a 7- hour expert’s webcast to answer all your 
questions.  And that’s just the free stuff Dan’s giving away.

And now to give you one more reason to take advantage of Dan Kennedy’s Recession 
Made Renegade Millionaire system, Dan is now offering a generous 6-payment plan too–so 
it’s easy to fit into your budget. 

More millionaires are made during or right after a recession. In fact, all the official number 
crunchers have predicted that the number of millionaires is set to double in the next ten years or faster.

Do you want to be one of them?

Head over to see what everyone’s talking about.

KJ

P.S. This only lasts until Sunday, March 11th, so if you don’t want to miss your chance to see 

how the recession can make a better opportunity, you better hurry. Find out more.

Don’t you hate not knowing?

Whether it’s trivial like when you’re watching a TV game show 
and the host presents a question you just can’t answer…

Or it could be something important like how to best run your 
new marketing campaign for your business…

No matter the situation, not having a clear answer to a challenging 
question just drives me nuts.

We’re all looking for answers to those tough questions.

And based on what you’ve been telling me, I’m hearing a number
of questions about the ins-and-outs of living the “Renegade Millionaire” 
lifestyle.  

Questions like: 

• What exactly does the Renegade Millionaire mindset look like?
• What tools do Renegade Millionaires use?
• How do Super Bowl Ads measure up as examples of the RM philosophy?
• What’s the difference between how regular business owners and 
  Renegade Millionaires value time?
• Why is the Renegade Millionaire approach even more critical during 
  challenging economic times like these?

There’s many more besides that I want answers to.

Well… I just found out some good news. 

Today Tuesday March 6th, 2012 at from 1 pm to 5 pm EST we both get the 
chance to get all our questions answered in very special call between Dan Kennedy and 
GKIC’s Chief Marketing Officer Dave Dee.

From what I hear, during their live training Dave’s planning on hammering Dan 
with every question imaginable regarding the Renegade Millionaire 
lifestyle and his approach to business.

I can’t wait. And you need to join me there.

And best of all, it’s Dan’s personal gift. You don’t have to drop a dime to attend. 
Just click the link below and you’ll be taken to a page with access to their LIVE 
training.

Go here to learn more.

See you at the training!

KJ

PS – I only promote products that I respect and know work. I’ve talked with Dan, and 
we’ve agreed that when you invest in Renegade Millionaire after you click on my link, 
he will give me a referral fee.

If you have interest in growing your own business, discovering your hidden
customer-attracting skills or understanding how the most successful people
redefine “work,” you must [watch your fourth and final free video] from
Dan Kennedy.

Video 4: Inside the System

A few days ago, I sent you the first video in Dan’s series.

You heard that economic professors have determined the number of
millionaires in the US will double in the next ten years.

That was shocking for me to read.

But then, in today’s video he made for you, Dan’s taken things to a whole other level.

He gets pretty personal in this episode.

He shares the three business-building concepts he says to himself everyday:

1. I will do the opposite of whatever the majority does. I will run toward the fire.
2. I will find breakthroughs outside the majority’s approach to any given
    business…not inside it.
3. I will stay relentlessly focused on…go here to know the rest.

I don’t understand it, really.

Dan charges the world’s biggest Corporations more than $18,000 per DAY,
just so they can hear his opinion.

And here he is, giving you a [free, four video series] with some of that
pricey knowledge and expertise.

I guess when you’re a best-selling author of 13 books, and you dominate the
direct marketing world, you know what you’re doing.

Go here right now to see what I mean.

SIDENOTE: I sent this email before I even finished watching the video.
I just went back and realized that the last couple minutes are THE BEST PART! Awesome!

I won’t ruin the surprise, but just know you need to be one of the first 500 people so
go see for yourself.

Talk to you soon!
KJ

Who got to tell you what to do today?

If you’re like most people, you WANTED to answer “Me!” but had to
say the name of someone else instead.

It’s hard to get away from that feeling.

Fortunately, you’re not alone in wanting to change your answer.

[In this free video] from Dan Kennedy, he reveals “everyday”
people who have been transformed by following his decades-worth of
marketing experience and know-how.

Just watch this to see what I mean: Video

I’ve been sharing Dan’s video series with you for the past several days.

It’s important you watch each one, but [THIS is the one] you can’t miss.

This is where you hear from people who AREN’T Dan.

This is where you hear from people who are everyday folks like you and
me, discovering new ways to attract customers, keep them interested,
build a committed client relationship and condition them to respond.

(HINT: “Respond” means “buy their stuff.”)

I guarantee this video will have you working on changing your
answer to the question I first asked.

[Go here and hit play].

Talk to you soon,
KJ

PS – On Sunday I’m going to share something BIG. Make sure you
open what I’m sending your way!

PPS – If you haven’t read any of Dan Kennedy’s books, go search
Amazon after you watch [today's video.]

You can fill your shelves with his work

Go to the mall and ask the first person you see to describe the economy.

I guarantee they’ll talk about “not enough jobs.”

This common answer is the reason marketing leader, Dan Kennedy, has released a free 
video series that turns that thought on its head.

[Watch this:]

Dan has used his decades of experience to study the past economic performance of the United States.

He was surprised to discover that most millionaires are made during, and right after, a recession.

In fact, because of the Great Recession, the number of millionaires is expected to almost DOUBLE 
in the next ten years.

[The shocking statistics are in this video.]

I’ve been reading the books Dan writes for more than twenty years. 

When he says, “You should check this out.” I look…ESPECIALLY when it comes to marketing 
in a “tough” economy.

I’ll be sharing your next free video, in a couple days. 

Have a good one.
KJ

PS – Remember, the economy isn’t in charge of you. 

[This video] shows you why.

How was your Valentine’s Day?

As you know, this was the day many romanced their mates 
with chocolates, flowers and dinner.  Kids in schools
would exchange store bought cards.  And people  
sent electronic greeting cards.

Much different than it was twenty years ago when 
people mailed letters and kids hand-made their 
valentines.

The other day USA Today wrote an article about how
the U.S. Mail is changing as we know it.  How more
and more people are getting away from using mail
and sending email instead.

Interestingly, the article happened to confirm what I’ve
said all along…that there is no bigger bang for your
buck than direct mail.  While talking about using the
mailbox as “an advertising channel” here’s what they
had to say…”It’s an effective one; unlike commercial
e-mail, almost two-thirds of Standard Mail is read or 
“looked at.”

If you’re doing the math, that is a 66% open rate 
compared to the 10% or so open rate that is more
commonly seen in email.  (MailerMailer shows a range
of 7.1% to 17.6%)

This is interesting because as you know from all 
advertising, the trend seems to be to follow “what’s 
hot” now.  Right now, you hear a lot about social
media and mobile marketing.  And how email is the 
marketers best friend because the cost is so much
lower as compared to sending out physical mail.

If you look closely you’ll see examples of “follow the 
herd” mentality within your own and other industries. 
For instance, the trend in the automobile industry has 
been to stretch out the length of the loans and lease
payments so as to offer the lowest monthly payment.

But one expert showed me some fascinating analysis 
revealing how this works against the car dealer in
terms of customer retention and repeat business.

I talked to a top car salesman I know who said that he 
made a point of showing customers 24, 36, 48 and 60
month schedules, including how much interest is paid
in each case, so as to encourage the buyer to take the 
shortest term he can afford–because this gets the 
customer ready and able to trade-in for a new car
earlier.

He also teaches his customers how to make small 
extra principal payments on their car loans, so they 
save money on interest and are able to trade-in
quicker.

This is a great example of taking a look at the 
direction the herd is moving, then looking 
carefully in the opposite direction.

Same with “direct mail.”  USA Today discussed the 
decline of the mail system–showing that everyone
is moving away from using it, which in effect makes 
a strong case for why you should use it.

Talking about the “mail moment” when people collect, 
sort and open their mail, USA Today said that people
“love to receive mail” and then went on to describe why 
people love to get the mail.

One interviewee, Tamra Lindquist wrote, “To this day, 
I’m always a little hopeful when I open the mailbox!”

Rather than following the herd to quickly dismiss 
direct mail and write it off as a dying breed, it makes
good sense to look carefully at every possible 
opportunity for you to use direct mail in your business.

When you match your market and your message and 
wisely invest in the right media (and not just what 
someone is pushing in your face nor following the 
“latest trend”), you’ll differentiate yourself from your
competitors, make your marketing message stand out
from the pack, romance prospects, clients and customers
into opening more of your marketing and create higher
profits too.

Hope you enjoyed Valentine’s Day being one of the .07% 
of the population who receivieved a personal letter in your
mailbox to celebrate the occasion.

Dedicated to Multiplying Your Income,

Dan Kennedy
GKIC™
The PLACE For Prosperity WithOUT the Bull!

P.S.  If you want to know how to create direct
mail that your prospects and customers look 
forward to receiving in their mailbox, check out 
GKIC’s Most Incredible Gift Ever …. 

Did you know that Google is now ranking YouTube videos
that leverage a few simple hacks above established 10
year old webpages so you can now CRUSH your competition?

Did you know that leads generated AFTER someone views a
YouTube video are worth 5X to 10X more than an ordinary
lead in sales?

And did you know you can start making money with
YouTube, within a week, even by selling SOMEONE else’s
products?

Well I’m doing all of this and more right now…click
here to discover the EXACT system I’m using to do this:

Youtube Hack

See you on Page 1,
KJ

It was April 17, 1964.

Tom Lease was just 15. Not even old enough to drive.

His neighbor across the street took his two kids and Tom to look at the new Ford Mustang.  In fact, Tom got to go on a test drive in the brand new red 1964 ½ Mustang on its introduction day.

Tom says, “We were in a rural Northern California town, Lincoln, CA and it was as though people were spellbound when they saw us drive down Main Street. We felt like movie stars.”

This is from one of the more than 569 stories posted on a social website for Ford Motor Company.

Another story starts out…”My 35+ Year Love Story with Ford” and continues with all the “firsts” that occurred with Ford cars…from first dates to first car purchased after getting married to first car he bought for his kids that “also saved his daughters life”.

These stories have one thing in common. The customers loyalty to Ford automobiles.

It’s not uncommon to see loyalty among automobile owners…

Like the guy who has three cars in the driveway, all Chevy…

The driver who will only buy BMW’s…

Or the neighbor who’s not only been driving the same brand of car for the past 40 years, but also has passed on this brand loyalty to his children.

Automobile companies understand that the single most expensive and painful thing to do is to get a new customer.  And they understand the importance of creating loyalty in customers.

In fact, they even have an annual event focused on loyalty…The Polk Automotive Loyalty Awards…held every year for the past 16 years. 

Incidentally, Ford took top honors this year including Overall Loyalty to Manufacturer; Overall Loyalty to Make; African-American Loyalty to Manufacturer; and Mid/Full-Size Pickup for its F-Series truck lineup, which has been honored in that category 14 out of the last 16 years.

The truth is though acquiring a new customer is the most expensive and painful thing in any business, not just the automobile industry. 

And, it’s the barrier that keeps most people from getting rich.

Therefore, once you understand that your customers, clients, or patients are an asset that you want to hang onto, you will jump ahead in business.

So how do you create customer loyalty like what Ford has with its pick-up truck owners?

About 12 years ago I crystallized and pieced together my approach and put it into full use. This approach caused my prominence, income, independence and wealth to rise. 

Today you can learn how to use the written word in your business just as I do, to create and keep customers for life in my GKIC program.

Check out our free gift worth $633.91 we have waiting for you to claim ….

Discover how you can give your customers and readers what they secretly want from you so you’ll have them eating out of your hand for the long haul.

Dedicated to Multiplying Your Income,

Dan Kennedy
GKIC Insider’s Circle™
The PLACE For Prosperity WithOUT the Bull